|
|
|
|
Franco’s olive grove diary
---------------------------------------
Olive growing is not your typical 9-to-5 job. Sometimes it's more of a 24/7 affair, but at least you get lots of fresh air and exercise - well away from the boardroom! Here's the diary of a typical July day at Franco's open-air headquarters.
All about YOU
---------------------------------------
Davi tells us how Tuscany changed her life. "It was September 1999", she recalls. And if you want to find out what happened on that fateful day read on. Who knows, you might decide to follow in her footsteps!
Read
more Canola vs. olive oil?
---------------------------------------
Why should you invest in extra virgin olive oil when Canola is cheaper and just as healthy? That's what the sales people claim, but is it really, really true. Let's have a closer look.
Read more |
|
Siena, where the horse is king
-------------------------------
Siena is obsessed with a centuries-old tradition that pits the town quarters against each other in a bitterly contested race. Don't be fooled by the crowds and colorful trappings: there's nothing touristy about the Palio.
|
|
|
Editor and copy: Francesca Boggio Robutti
Download
version
Back to
Olive Oil website
© 2007 Az. Agricola Pornanino. All
rights reserved. Reproduction without permission prohibited. While we make
every effort to provide accurate and reliable information, we cannot be held
responsible for any mistakes that may occur.
---------------------------------------- page 2 ----------------------------------------
|
-----------------------------------------------------------------------------------------------------------------------
Olive growing is not your typical 9-to-5 job. Sometimes it's more of a 24/7 affair, but at least you get lots of fresh air and exercise - well away from the boardroom! Here's the diary of a typical July day at Franco's open-air headquarters.
Franco is an early riser. In part this is a legacy of twenty years spent running construction sites all around the Mediterranean and even further afield, in Russia and Iran to cite but a few. In summer building crews start at dawn, to get at least a few hours of respite from the sun. Well, it makes sense, doesn't it. Once upon a time you'd see them doze in the shade at noon, when it was deemed too hot to work. Here in the Italian countryside things are still very much the same.
Early birds should really appreciate a Tuscan summer. On a typical July morning Franco is up at 6 AM, which is actually no big deal since the sun is up and all matter of winged creatures have been chirping long before that. Not to mention that the air has that wonderful crisp texture that really shouts out "hey, come on out to play!". You can bet Franco is off to his beloved red tractor's garage with a spring in his step. Inspecting the troop first thing in the morning is another leftover of his former life - he actually finds olive trees a lot more disciplined than his human crews ever were, although the task of seeing to olive groves is not always smooth sailing either.
This time of year there's no particular task to be seen to. But trees, just like kids or builders, must be kept on a tight rein or they might get themselves into trouble. This is why Franco patrols the slopes to check that weeds are under control and the earth around the trunks is loose to allow water to seep underneath. Olive trees need water in order to develop nice, plump fruit, but risk root damage if it stagnates. On the other hand the clay soil baked by the fierce Tuscan sun tends to harden to the point where rain, when it comes, cannot get through. So you have to be careful, and also on the lookout for tell-tale signs of malaise which shouldn't be there but you never know - better safe than sorry. As you should know by now, it takes perfect olives to make perfect oil. And Franco strives for perfection.
Country life may not always be as idyllic as it sounds, but it doesn't have to be hectic! Olive farmers are entitled to their coffee break like any other worker. Franco likes to get his at his daughter Francesca's home, which is conveniently located just across one of his sloping olive groves, a few minutes' drive from his own house. He can actually visit without even getting off his red tractor.
Of course from time to time you have to have meetings - there's no escaping them. But it's sort of nice holding them round an antique kitchen table over coffee, swapping pieces of news and the occasional gossip with the other members of the Board: your daughter and son-in-law. And if tempers rise, as they are sometimes bound to, you can count on the little ones to bring back a smile on Granpa Franco's face. His granddaughters Veronica and Beatrice are growing up fast, being nearly 13 and 11. But little Ettore is 3 and his baby sister Lavinia barely 8 months old and they live next door with their father Stefano, who is Franco's younger son, and mother Erica. You know Italians are real suckers for family, and the Lombardi clan is no exception!
Having tackled both the coffee break and the first meeting on the morning agenda at one stroke, Franco trundles back to the olive groves on his red tractor. At noon sharp he heads for home, or risk Lia's anger for being late for lunch (but he may brave her fury and stop to tease Veronica and Beatrice if the girls are home from school and playing in the swimming pool). And then it would be too hot to go out again, as tradition very clearly mandates. Until at least 3 PM, but maybe 4 would be safer, any wise Italian would be well advised to take a nap - it' siesta time.
After all where's the hurry. Daylight at this time of year will extend at least until 9 PM, so there's still plenty of time to toil when the sun is a little less fierce. There might be other meetings, and perhaps some maintenance work around the estate but one thing you can count on - at Franco's headquarters there are no buzzing phones, no wall-to-wall carpeting, plastic cubicles or air-conditioning. There's nothing phoney or artificial. Just nature, in all her grace and awesome might.
Back to top
---------------------------------------- page 3 ----------------------------------------
|
-----------------------------------------------------------------------------------------------------------------------
Davi tells us how Tuscany changed her life. But remember: next time we want YOUR story! Just drop us a mail and we'll be happy to publish it.
It was September, 1999, when I met Franco Lombardi. My sister and I had an appointment to meet with him at his olive farm, Podere Pornanino, out in the middle of the rolling Chianti hills. We wanted to meet him because we had been told that his olive oil was the best in Tuscany and we wanted to import it to our shop in America. I was impressed with this man, a retired civil engineer, who was absolutely passionate about his olive oil. The fact that he employed the rather "old world" method of picking the olives by hand was indeed impressive. The fact that his operation was small but held to a very high standard was not at all surprising. The more we talked that afternoon, the more I learned about his passion and his goal towards excellence.
That meeting was the start of a beautiful friendship and the start of my tour business. During that meeting, while we sat and visited, Franco said to me, "Since you enjoy coming to Tuscany so much, why don't you bring people with you?" At that time, I was a Director of Nursing. In my years of travel to Tuscany, I had made many friendships and developed business contacts, but had never considered becoming a tour operator.
During the next few months following our meeting, the idea of taking fellow travelers with me became more enticing. The "seed" that Franco had planted was growing. I asked several of my friends if they would be interested in volunteering for a "guinea pig" tour group, which would allow me to experiment in the role of tour guide. I was delighted with the positive response and, from this initial experience, my dream job was created. Needless to say, being a Tuscan tour guide is a lot more fun than being a Director of Nursing! However, the skills acquired from my administrative job gave me insight into the organization of my new business.
I focus with Tuscany, because that is what I know best, with groups limited to no more than eight travelers. This is necessary to maintain the unique, intimate nature of the tour. Travelers get
to do many things that the big tour groups just cannot do. Of course, we also experience some of the "touristy" places such as Florence, Siena, and San Gimignano, which I feel is an absolute "must". Part of the uniqueness of the tours is that the travelers meet my friends who actually make the olive oil, the wine, the cashmere items, the leather products, and are given an opportunity to live in Tuscany as authentically as possible.
We discover Florence visiting the Academia (Michelangelo's "David" is there!) and the Uffizi (the world's best collection of Renaissance art!), plus much more in this magical city. Then it's out into the Chianti hills where we live in a Tuscan country house. Each day adventuring to beautiful hill towns, villages, castles, wine tastings, etc…all under the Tuscan sun.
I have Franco Lombardi to thank for my tour business, which is my passion. I am defining a life experience by living it. To some, taking people on tour is a business. To me, it's a passion. The way I see it, there are two approaches to the tour business. You can be the biggest or you can be the best. I've learned this from Franco Lombardi. My goal is to provide the best, most unique small group tours to Tuscany. Like Franco, I have as much passion now as I did in the beginning and that's what sets our businesses, our passions, apart from others.
Ms. Davi Mondt Lowman
The Road Less Traveled Tours
http://www.geocities.com/tourstuscany/
(Watch for my NEW website coming soon!)
davi.lowman@gmail.com

Back to top
---------------------------------------- page 3 ----------------------------------------
|
-----------------------------------------------------------------------------------------------------------------------
Why should you invest in extra virgin olive oil when Canola is cheaper and just as healthy? That's what the sales people claim, but is it really, really true. Let's have a closer look.
You know how from time to time there comes a food rave, some new fad destined to ebb and flow as inevitably as the tides. It's a treacherous side-effect of our affluent times that we can pick and choose - there's such a huge range of foods widely available that it gets really difficult to eat "right". And the media are not very helpful either, with their biases and slanted information.
Back to top
---------------------------------------- page 4 ----------------------------------------
|
-----------------------------------------------------------------------------------------------------------------------
Siena is obsessed with a centuries-old tradition that pits the town quarters against each other in a bitterly contested race. Don't be fooled by the crowds and colorful trappings: there's nothing touristy about the Palio.

Back to top
---------------------------------------- page 5 ----------------------------------------
|
-----------------------------------------------------------------------------------------------------------------------
Ward off the heat of summer with the fresh flavor of sun-ripened tomatoes and fabulous eggplant parmigiana. So tasty, so healthy, the perfect way to eat your vegetables - and thoroughly enjoy them! Tomato salsa is a staple of Italian cuisine, and you'll need it to cook eggplant parmigiana. Of course you could use canned tomatoes, but the end result would be nowhere near as delicious. Our low-calorie version of eggplant parmigiana would make many Italian mammas cringe, but then it's much lighter and quicker to make than the traditional recipe.
Tomato salsa
Tomatoes, ripe but still firm
Onion
Garlic (optional)
Sugar
Basil
Pornanino Extra Virgin Olive Oil

Eggplant parmigiana (serves 4)
1 1/2 lb eggplants
2 lb ripe tomatoes
1 small onion
1 garlic clove
15 oz mozzarella cheese
6 tablespoons grated Parmesan cheese
4 tablespoons dried breadcrumbs
1 bunch of basil
Pornanino Extra Virgin Olive Oil
Tell us if you like our recipes! Is there a recipe you'd like Grandma Lia to work out for you? Let us know.